What Are Cookies?
Cookies are small text files created by a web server and stored in your browser. When you return to the same website later, the browser sends the stored cookie back to the server, allowing it to retrieve all previously saved information. The vast majority of websites use cookies as part of their basic functionality.
By law, we may store cookies on your device only if they are strictly necessary for the operation of this site. For all other types of cookies, we need your consent. We would appreciate it if you grant us permission, as it helps us improve our website and services. You can change or withdraw your consent to the use of cookies on our website at any time.
Settings
You can set your cookie preferences when you first visit the site, where you will be presented with options in a pop-up window in the bottom right corner.
Types of Cookies
By Origin:
First-party cookies
These are limited to the domain of the website you are visiting. They are generally considered safer.
Third-party cookies
These are placed via scripts from other domains, enabling user tracking across domains. They are commonly used for evaluating the effectiveness of advertising campaigns.
By Duration:
Session cookies
These are automatically deleted when you close your browser.
Persistent cookies
These remain stored even after closing the browser and are deleted only after a set period (depending on your browser settings or the cookie’s own expiration). You can also delete them manually.
By Purpose:
Necessary cookies
These cookies are essential for the website to function properly, enabling basic features like page navigation and access to secure areas. Without these cookies, the website cannot function correctly.
Functional cookies
These cookies allow the website to remember information that changes how it behaves or looks – such as your login, shopping cart contents, or the country you are visiting from.
Analytical cookies
These cookies help website owners understand how visitors interact with the website in order to optimize performance and improve the user experience (e.g. Google Analytics, SmartLook).
Marketing cookies
These cookies are used to track visitors across websites with the intention of displaying ads that are relevant and engaging to the individual user. All data is collected and used anonymously and cannot be linked to a specific person (e.g. Facebook Pixel, Google Ads, Sklik).
Why Do We Use Cookies?
Our website uses the following cookies:
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Google Tag Manager
This service is used solely for the easy management of tracking codes. It does not use cookies itself and does not collect any data. -
Google Analytics
This service is used to generate non-anonymous statistics about website usage. The data collected via cookies is processed by Google LLC. -
Independent Analytics
This service is also used to generate non-anonymous statistics about website usage. The data collected via cookies is processed by Independent Analytics. -
Google AdWords
We use the AdWords platform to evaluate our campaigns and anonymously target users who have visited our website. The data is processed by Google LLC. -
Facebook Pixel
Used to evaluate our campaigns and anonymously target users who have visited our website. The data collected via cookies is processed by Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.
We never store sensitive or personal data in cookies. In some cases, a user ID may be stored in a cookie, but it does not allow third parties to identify a specific person.
How to Manage Cookies
Delete
You can delete stored cookies in your browser at any time – this option is usually found in the „History“ or „Browsing Data“ section.
Block
Browsers allow you to block the storage of cookies. However, doing so may limit the functionality of the website. For instructions on how to manage cookie settings, please refer to the help pages of your browser provider.